Source: Boston Herald
Patriots quarterback Tom Brady [stats] has taken his staredown skills from the gridiron to a CVS Pharmacy store as part of a new commercial promoting local healthy candy company, Unreal Brands.
In the minute-and-a-half ad, shoppers take a seat as a curtain opens, revealing a cool, confident Brady, causing them to immediately lose their concentration.
“Who are you? You look familiar,” one woman says, to which Brady replies, “Really?”
Another eager participant in the staring contest proclaims, “This is unreal. You got my candy right here.”
Yet even the three-time Super Bowl champion can’t keep his eyes open for too long.
“This is harder than I thought. Oh, my god,” Brady says. “It’s like the Super Bowl of staring contests.”
Brady then spreads the word of Unreal outside of CVS, eventually getting into some hot water with local police after giving a kid some Unreal candy.
“I didn’t know giving candy to kids was illegal,” says Brady, who goes from collected to sheepish as he gets cuffed and loaded into the back of a police car and places a bag of Unreal candy up to the window.
Unreal Brands is the brainchild of Hub entreprenuer Michael Bronner and his now 15-year-old son, Nicky. Along with Brady and his wife Gisele Bundchen, film superstar Matt Damon has been wooed by the company to promote its healthy treats on social media.
Unreal’s treats skip the corn syrup, partially hydrogenated oils and other questionable ingredients other commercial sweets contain. The Herald previously reported CVS is stocking Unreal candies at 7,300 U.S. stores, with BJ’s Wholesale Clubs, Target and other chains soon to follow.
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