Well that would be a shame... I once attended the Munich Oktoberfest and really enjoyed the friendliness of the two week long affair...(actually it is several days longer than two weeks but not three.) It's a celebration of German Unity Day and they have a word for it. Gemütlichkeit. That would translate to "coziness" or "snugness" or "friendliness" or "comfortableness"...
Any way you look at it when you have that many adjectives describing an event while serving a zillion (at least a few million anyway!) mugs of authentic German brew, everyone has a great time...oh, did I forget the music... Yeah, that's great too! Many also wear local alpine garb, but I find leather shorts (lederhosen) a bit un-comfy after a few beers...but that's another story.