Tom Brady Becomes Shareholder In Under Amour
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMgwF_a3KNXRd4wNYQie69Azfs6a_noP9Xgf9aGQHVlYbKBaQiPobP5TAgKP1VL_YA_W3P3WXENxpcF_axOLIdPP2CLXnUWfBo_rdIs5bSspnAydDObNTcWcFnrfWv7uek-OuTySJkqEg/s320-rw/tom-brady.jpg)
The apparel company snatched up New England's Tom Brady after his deal with Nike expired this summer.
Giving Brady equity in the company was key, because Under Armour — which is 1/20th of the size of shoe giant Nike — has never been able to offer the kind of cash needed to snag to a top endorser like Brady.
It's a strategy we may see more often from UA and other upstart companies looking to gain a foothold in the market, although few athletes have the longevity and clean image to make such a deal worth the investment.
Brady's quote about the deal, however, is priceless:
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