The core message: “Reform requires that Members of Congress get their healthcare coverage from the same plans as millions of Americans.”
However, the Affordable Care Act actually locks lawmakers and their staffers out of the federal government’s group health plan and instead puts them into state insurance exchanges.Source: Tea Party Command Center
Chavez-linked group crafted 'keep your health plan'
Research developed by imaging guru for Venezuelan dictator
by Aaron Klein
A little-known group called the Herndon Alliance has been the driving force in branding Obamacare to the public.
It was this group that advised President Obama to say Americans can maintain their choice of doctors and insurers under his health-care plan, WND has learned.
The Herndon Alliance is openly partnered with a number of radical groups, including MoveOn, the National Council of La Raza and a slew of George Soros-funded activist organizations.
It is also partnered with a “direct action” group dedicated to the teachings of radical Saul Alinsky.
Behind Obamacare since beginning
The Herndon Alliance has been behind the marketing campaign for Obamacare since the inception of the legislation.
Herndon is “the most influential group in the health arena that the public has never heard of,” reported Politico in 2009.
Politico reported that when Obama repeatedly announced Americans can maintain their “choice” of doctors and insurance plans, “he is using a Herndon strategy for wringing fear out of a system overhaul.”
Controversial pollster, contraceptives
The research component of the Herndon Alliance is provided by Celinda Lake, who teamed up with a marketing research firm, American Environics. AE uses social-values surveys to gauge public opinion.
Lake was commissioned recently by Enroll America to determine how best to market the Obamacare enrolment campaign to the public.
Lake’s survey found that even with tax credits and federal subsidies, those without insurance still considered the cost of Obamacare too heavy.
She recommended Enroll America not cite any specific dollar amounts when trying to convince the uninsured to sign up.
Lake’s firm, together with Herndon, was one of the driving forces behind the progressive strategy to use contraception as an election issue in 2012.
According to Lake’s website, her company conducted polling on the contraception issue in conjunction with an organization called the Communications Consortium Media Center, or CCMC, and the Herndon Alliance.
Lake’s research on voters attitudes on contraception found Roman Catholic voters tend to mirror voters overall when it comes to reproductive health-care services that the Affordable Care Act will cover.
Lake’s website said: “Not only are Catholics favorable to including birth control or contraception in insurance coverage, these inclusions also make them more favorable toward the Affordable Care Act.”
Chavez guru
Herndon’s decision-making for how to market Obamacare was based significantly on the theoretical work of American Environics, which was founded in 2004 by a team of American strategists and Canadian researchers.
AE describes itself as a consulting firm that uses social-values surveys, cognitive linguistics and political psychology to help foundations and nonprofits develop breakthrough social change initiatives.
Read more at http://www.wnd.com/2013/11/hugo-chavez-linked-group-crafted-you-can...
Deception: Here's who crafted Obamacare's magic lies
Radicals' poll-tested language soothed fears of nation
by Klein About
Editor’s note: This is the second WND report investigating the Herndon Alliance, the group behind the marketing of Obamacare. The first article, which exposed Herndon’s ties to many radical groups, can be read here.
A group that has been the driving force in branding Obamacare has recommended a series of phrases, some deceptive, that the White House and Democrats have used to sell the health-care law to the public, WND has found.
The little-known Herndon Alliance has been behind the marketing of Obamacare since the inception of the legislation.
It was the group that crafted President Obama’s false claim that Americans can maintain their “choice” of doctors and insurance plans.
Along with advising the Obama administration, Herndon has been providing strategy to Enroll America, the main organization pushing for the uninsured to sign up for Obamacare. Enroll America’s executive director, Ron Pollack, was a founding member of Herndon.
The Herndon Alliance is “the most influential group in the health arena that the public has never heard of,” reported Politico in 2009.
Politico reported that when Obama repeatedly announced Americans can maintain their “choice” of doctors and insurance plans, he was “using a Herndon strategy for wringing fear out of a system overhaul.”
The Herndon Alliance, based in Seattle, describes itself as “a nationwide non-partisan coalition of more than 200 minority, faith, labor, advocacy, business, and healthcare provider organizations.”
As WND reported in February 2012, the group received a grant from the lobbying arm of the progressive Media Matters for America to help the White House to craft and market Obamacare.
Using polling data about what Americans like and don’t like about Obamacare, Herndon concocted a list of words and statements to use in selling the legislation to the country.
Herndon recommended avoiding the following terminology: “Universal health care,” “Canadian Style Health care,” “Medicare for All,” “Competition,” “Government health care for all,” “Regulations,” “Required,” “Public or Government health care,” and “Basic health care.”
Key phrases to use in the messaging of Obamacare include “Quality affordable health care,” “American solutions,” “A choice of private and public plans,” “Choice and control,” “Giving security and peace of mind,” “Sliding scale, pay what you can afford,” “Government as a watchdog, ensure a fair playing field,” “Affordable health plans” and “Smart investments.”
Many of these phrases were incorporated in the marketing material released by the White House and groups like Enroll America.
Herndon specifically labels women, particularly those over the age of 65, “a key persuadable audience.”
“We need to show them how the new law will benefit them. Remember that when messaging to women, start with our core message to build trust,” continues Herndon.
The core message: “Reform requires that Members of Congress get their healthcare coverage from the same plans as millions of Americans.”
However, the Affordable Care Act actually locks lawmakers and their staffers out of the federal government’s group health plan and instead puts them into state insurance exchanges.
Herndon recognized the public was finding it difficult to accept Obamacare will bring health-care costs down.
So to avoid a conversation on costs, Herndon suggested what it called a “long-term effort to ‘move’ the public along by focusing the conversation on specific benefits of the law that will most affect them.”
On Medicare, Herndon concocted two key selling points: “The law protects Medicare and provides preventive care with no co-pay.”
Aaron Klein’s “Impeachable Offenses: The Case to Remove Barack Obama from Office” is available, autographed, at WND’s Superstore
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