Where’s the beef…aah, make that "Where’s the blueberries?" ...and the pomegranates? ~ General Mills is losing it's integrity

Total Blueberry Pomegranate cereal from General Mills contains no blueberries and no pomegranates

(NaturalNews) A cereal offered by General Mills called "Total Blueberry Pomegranate" cereal has been characterized as a "total fraud" by investigative journalist Mike Adams, the Health Ranger, as part of a non-profit Food Investigations documentary being shown at www.FoodInvestigations.com

Volunteering his research efforts under the non-profit Consumer Wellness Center, the Health Ranger found that Total Blueberry Pomegranate cereal contained neither blueberries nor pomegranates.

Source: General Mills website nutrition facts label, downloaded January 19, 2011: http://www.naturalnews.com/images/T...

Yet it is called "Total Blueberry Pomegranate Cereal" and positioned as a highly nutritious cereal with the words "100% nutrition," "Blueberry" and "Pomegranate" appearing prominently on the front of the box, in a very large font size.

While the cereal contains no actual blueberries or pomegranates, it does contain eight different sweeteners: Sugar, Corn Syrup, Barley Malt Extract, Brown Sugar Syrup, Malt Syrup, Sucralose, Molasses and Honey.

The blueberry-like appearance of small bits in the cereal are accomplished through the use of artificial colors like Red #40 and Blue #2, combined with various oils and sweeteners such as soybean oil and sugar.

"When consumers buy Total Blueberry Pomegranate Cereal, they fully expect it to contain at least some amount of real blueberries and pomegranates," explained award-winning investigative journalist Mike Adams, who narrates the Food Investigations video. "For General Mills to use these words on the front of the box and then fail to deliver any actual blueberries or pomegranates in the product is extremely deceptive."

"By choosing to pursue this deception, General Mills has tarnished its reputation among consumers worldwide who are now learning they cannot trust General Mills products to be honestly labeled," Adams added.  ...Story continues here

The reproduction below came from the General Mills website

See video Blueberries faked in cereals, muffins, bagels and other food products - Food Investigations