You have to read along with the narrator or else you'll miss the point...
Former CBS News president Richard Salant (1961 - 64 and 1966 - 79) explained the major media's role: "Our job is to give people not what they want, but what we decide they ought to have." ...and to this very day most Americans haven't noticed they're being brained washed! ~ N. Hooben
That is very clever!
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